VICTORIA'S SECRET
VICTORIA'S SECRET
FACTS ABOUT BRAND
- EVERYTHING FOR MENThe famous lingerie brand was created by Roy Raymond who wanted to create a lingerie store where men would be comfortable to easily choose a gift without embarrassment.
- WHAT’S THE SECRET?The term "Victoria's Secret" refers to Queen Victoria, notably to the typical Victorian-era royal palace boudoirs that housed all the court secrets.
- BREAKTHROUGHThe designers of Victoria's Secret achieved a significant breakthrough by demonstrating to women and girls that regular underwear need not be boring and monotonous
- VICTORIA'S SECRET FASHION SHOWFrom 1995 to 2018, VS organized annual Fashion Shows. With dozens of the world's top fashion models selected to perform in it each year, the fashion show attracted celebrities, entertainers, and regularly featured special performers and acts.
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Victoria's Secret Fashion Show
In August 1995, the first annual Victoria’s Secret Fashion Show attracted over 10 million viewers. The event became one of the main events in the fashion calendar. The show was known for its extravagant outfits, celebrity performances, and Victoria’s Secret Angels.
The traditional Victoria’s Secret Fashion Show was cancelled in 2019 due to criticism of its lack of diversity and inclusiveness. However, in 2023, VS introduced a new format- a part-documentary, part-fashion fantasy project that focuses on inclusivity and diversity, reflecting the brand's recent shift towards a more empowering and representative image.
The traditional Victoria’s Secret Fashion Show was cancelled in 2019 due to criticism of its lack of diversity and inclusiveness. However, in 2023, VS introduced a new format- a part-documentary, part-fashion fantasy project that focuses on inclusivity and diversity, reflecting the brand's recent shift towards a more empowering and representative image.
Victoria's Secret Fashion Show
In August 1995, the first annual Victoria’s Secret Fashion Show attracted over 10 million viewers. The event became one of the main events in the fashion calendar. The show was known for its extravagant outfits, celebrity performances, and Victoria’s Secret Angels.
The traditional Victoria’s Secret Fashion Show was cancelled in 2019 due to criticism of its lack of diversity and inclusiveness. However, in 2023, VS introduced a new format- a part-documentary, part-fashion fantasy project that focuses on inclusivity and diversity, reflecting the brand's recent shift towards a more empowering and representative image.
The traditional Victoria’s Secret Fashion Show was cancelled in 2019 due to criticism of its lack of diversity and inclusiveness. However, in 2023, VS introduced a new format- a part-documentary, part-fashion fantasy project that focuses on inclusivity and diversity, reflecting the brand's recent shift towards a more empowering and representative image.
Victoria's Secret Angels
The concept of «angels» was born in 1997, when the Angels underwear collection was marketed. In the commercial, the Angels appear in a white cloud cape in dialogue with “God”. The imitation was well-liked, and the Angels, as characters, became brand ambassadors. The term “Angel” soon became synonymous with the brand. In 1999, the Angels made their runway debut at Victoria's Secret's Fashion Show wearing their famous wings.
Traditionally, the angels of Victoria’s Secret were tall and slender
models. However, in recent years, the brand has started to promote an image of beauty that is more inclusive and has included models of different shapes and styles among its angels.
Traditionally, the angels of Victoria’s Secret were tall and slender
models. However, in recent years, the brand has started to promote an image of beauty that is more inclusive and has included models of different shapes and styles among its angels.
Fantasy Bra
The Victoria's Secret Fantasy Bra was an annual occurrence decorated with precious stones such as diamonds, rubies, emeralds, and sapphires. During the show’s 23 years of existence, the Victoria’s Secret brand has spent almost $140 million to create Fantasy Bra. The first Fantasy Bra was created in 1996 and was valued at $1 million. Since then, over 20 Fantasy Bra have been created, and their cost ranges from $1 million to $15 million. Demonstrating Fantasy Bra for the model was similar to the peak of the career.
Celebrities at VS Fashion Show
Victoria's Secret Fashion Show drew the world's most famous singers each year. These performances were often among the most anticipated moments of the show. Stars often debuted new songs or remixes of their hits. Victoria’s Secret Fashion Show featured performances by Beyoncé, Rihanna, Selena Gomez, Lady Gaga, Bruno Mars, Ariana Grande, Ed Sheeran, The Weeknd, Miley Cyrus, Harry Stiles, Taylor Swift, Justin Bieber.
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The prices of the goods placed on the site are presented as of January 3, 2023.